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Quality Assurance

Quality is never an accident. It is always the result of an intelligent effort."

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Quality Assurance

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Quality is never an accident. It is always the result of an intelligent effort."

- John Ruskin, Philosopher

Quality assurance assists organisations in fulfilling the demands and expectations of clients. An organisation that offers high quality to customers builds trust. This advantage makes the business competitive in the market. If quality assurance is done properly, it will offer confidence and allow the organisation to market their products with less uncertainty. So, what exactly is quality assurance? What are its processes? And what is the difference between quality assurance and quality control?

Quality assurance business definition

Quality assurance (QA) refers to the processes and procedures implemented by a company to ensure that its products or services meet a certain level of quality. The goal of quality assurance is to identify and fix any defects or errors before the products or services are released to the customers.

Quality assurance (QA) can be defined as a set of activities designed to ensure that a product or service meets the specified requirements and quality standards. This involves the establishment of standards and procedures, the monitoring of processes and the implementation of corrective actions when necessary.

Let's take an example of a bakery that wants to maintain consistent quality in its cakes. Quality assurance, in this case, would involve establishing a set of standards and processes to ensure that each cake meets those standards. This may include using specific ingredients, following a recipe, monitoring the baking process, and performing quality checks on the finished product. By implementing these quality assurance measures, the bakery can ensure that each cake meets its desired level of quality, and customers can trust that they will receive a consistently high-quality product every time they visit the bakery.

Quality assurance process

The quality assurance process can be complicated, and the list of steps can be very long. In order to simplify it, we can integrate it with the Plan-Do-Check-Act (PDCA) model, which is a common tool used for the management of continuous process improvement. Here's how stages of the quality assurance process can be mapped to the PDCA model:

Stage 1: Plan

In this first crucial stage, a quality assurance technician or manager will determine clear-cut goals to produce high-quality products and suggest suitable processes to execute those objectives. At this stage, the business can predict any potential problems.

Stage 2: Do

As the name suggests, this stage allows the implementation of the processes identified in the previous phase. The organization carries out its quality plan, which includes establishing procedures, training staff, and implementing quality controls.

Stage 3: Check

In Stage 3, the results of the tests are checked and compared to what was expected. This helps to see if the products meet the required standards. If they do, then the experts move to the final stage. But if they don't, they go back to the first stage to make necessary improvements.

Stage 4: Act/Adjust

In this final stage, the organization takes action to improve the quality plan based on the results of the previous stage. This involves making changes to the quality plan, implementing new procedures, and continuing to monitor the quality results.

Quality assurance methods

QA (Quality Assurance) methods and tools are techniques and instruments utilized to ensure that products and services meet or exceed established quality standards. To commonly used quality assurance methods, we include:

  1. Identifying processes
  2. Quality audit
  3. Control charts
  4. Benchmarking
  5. Cause and effect diagrams

Other more advanced tools include six sigma, failure mode and effects analysis, root cause analysis and poka-yoke (error-proofing) method.

Identifying processes

Identifying processes involves defining organizational processes and standards at the beginning of a project to ensure that the development team follows the right path.

Quality audit

Quality audit is a systematic method used to determine how the outlined processes and standards perform during the development and design period. For example, a quality audit might involve reviewing the design documents to ensure that they meet the project requirements.

Control charts

Quality assurance engineers typically use control charts to view process changes and assess whether they are stable in comparison to historical data. These charts can provide a foundation for predicting potential results and ascertaining whether a project should make basic alterations or avoid specific problems. For example, a control chart might be used to track the defect rate for a product over time.

Benchmarking

Benchmarking is a common quality improvement tool that utilizes major performance metrics to find the strengths and weaknesses of procedures. It involves comparing the organization's performance with industry or market standards. Benchmarking can also evaluate prevailing processes in comparison to that of rivals/historic data and hence assist quality assurance experts in recommending suitable actions for improving quality. For example, a company might benchmark its manufacturing processes against those of its competitors to identify areas for improvement.

Cause and effect diagrams

Cause and effect diagrams, also called Fishbone or Ishikawa diagrams, require members to brainstorm and outline all the possible causes of a problem. These diagrams can be useful for identifying root causes of problems and developing solutions. For example, a cause and effect diagram might be used to identify the various factors that contribute to a particular defect in a product.

Internal quality assurance and external quality assurance

Internal quality assurance (IQA) is a process by which an organization ensures that its operations meet quality standards. It involves monitoring and evaluating processes, providing feedback, and implementing improvements in order to maintain and enhance the quality of products or services. IQA is typically carried out by a team within the organization responsible for quality assurance, and it focuses on continuous improvement through feedback and corrective action.

External Quality Assurance (EQA) is a process that ensures consistency, safety, and fairness in assessment and IQA activities carried out by a third party external to the organization. This process is conducted by the Quality Assurer of the Awarding Body.

Quality assurance example

Here are three examples of quality assurance in different industries:

  1. In the manufacturing industry, quality assurance involves inspecting and testing each product during and after production to ensure that it meets the required standards and specifications.

  2. In software development, quality assurance involves testing the software thoroughly to identify any bugs or issues that may impact the functionality or user experience.

  3. In healthcare, quality assurance involves reviewing medical procedures and protocols to ensure that they are safe, effective, and comply with industry standards and regulations. This may include monitoring patient outcomes and conducting regular audits to identify areas for improvement.

The main principles of Toyota’s quality assurance system include ‘customer first’ and ‘quality first'. These principles were formed when the organisation was established. The aim of the quality assurance team is to make sure that each vehicle that comes out of any of their worldwide factories fulfils the organisation’s high standards for safety and quality. There are around 2000 checks performed on every vehicle prior to signing it off as ready for delivery.

Advantages and disadvantages of quality assurance

Quality assurance helps to ensure that products and services meet or exceed customer expectations. While there are various advantages to implementing quality assurance processes, there are also some potential drawbacks to consider. In this regard, below are some advantages and disadvantages of quality assurance that businesses should be aware of.

Advantages of quality assurance

Advantages of quality assurance include:

  • Consistent and predictable quality of products or services
  • Reduction in defects, waste, and errors
  • Increased customer satisfaction and loyalty
  • Improved efficiency and productivity
  • Identification of areas for process improvement
  • Compliance with regulations and standards

Disadvantages of quality assurance

Disadvantages of quality assurance include:

  • High initial investment in resources and training
  • Time-consuming and complex process
  • May create a bureaucratic and rigid system
  • Can be difficult to measure the effectiveness of quality assurance
  • May not be suitable for all industries or types of projects
  • Can lead to a false sense of security and complacency

Quality assurance vs quality control

The main difference between quality assurance and quality control is that QA focuses on developing processes to achieve the expected level of quality and avoid defects, while QC is the process of identifying defects and verifying the quality.

The following table shows the difference between quality assurance and quality control.

Quality assurance (QA)

Quality control (QC)

  • The objective of QA is to avoid defects.
  • QA is a method to manage quality.
  • QA does not include the execution of the program.
  • QA for instance: verificationQA ensures that the right thing is being done.
  • The objective of QC is the identification and improvement of defects.
  • QC is a technique for the verification of quality.
  • QC always includes the execution of the program.
  • QC for instance: validation
  • QC ensures the results of what is being done are what is anticipated.

Over time, organisations have acknowledged the importance of quality assurance. Every organisation wants to deliver the best possible high-quality product to its customers. Quality assurance assists organisations in achieving this, thereby facilitating a loyal customer base.

Quality Assurance - Key takeaways

  • Quality assurance (QA) refers to the processes and procedures implemented by a company to ensure that its products or services meet a certain level of quality.

  • The goal of quality assurance is to identify and fix any defects or errors before the products or services are released to the customers.

  • The quality assurance process can be mapped in PDCA model which includes 4 stages: planning, doing, checking, and acting/adjusting.

  • Quality assurance methods include quality audits, control charts, benchmarking, and cause and effect diagrams.

  • Quality control is a process by which an organisation makes sure that the quality of the product is maintained or enhanced. It is comprised of testing units, making sure the products are within the range of requirements for the finished product.

Frequently Asked Questions about Quality Assurance

Quality assurance is any systematic process of making sure that a product/service fulfills the given requirements.

Quality assurance (QA) determines and maintains given specifications for developing and producing reliable products. QA systems are aimed to boost customer confidence and an organisation’s credibility, while enhancing work processes and proficiency, thereby enabling the organisation to better compete with its rivals. 

The 4 stages in the quality assurance process are:
Plan, implement, check, and adjust. 

Comparison of organisation's performance with industry standards. 

QA is process-oriented which means it focuses on the processes related to quality. 

and QC is product-oriented which means it focuses on the inspection of products. 


Final Quality Assurance Quiz

Quality Assurance Quiz - Teste dein Wissen

Question

What is meant by quality? 

Show answer

Answer

In business, quality refers to the products or services that meet or exceed consumers expectations.

Show question

Question

What is the first step business should perform before starting to measure quality?

Show answer

Answer

Before businesses can start to measure the quality of a product or service they need to set targets/standards that will be aimed to achieve. These set standards should meet or exceed consumers expectations.

Show question

Question

What is meant by setting quality targets?

Show answer

Answer

Businesses set quality targets that they will be aiming to achieve when measuring the quality of products or services. Set targets can highly vary depending on the nature of a business. 

Show question

Question

Can you give an example on setting quality targets? 

Show answer

Answer

For example, the bank may set targets regarding the timings on how long it takes to answer consumers calls as well as support customers with an issue. 

Show question

Question

What are the quality measurement methods that involve employees? 

Show answer

Answer

The quality measurement method done by employees involves staff themselves checking the quality of products.

Show question

Question

What are the quality measurement methods that involve customers?

Show answer

Answer

The quality measurement methods that involve customers include:

  • Placing customer service telephone numbers on the back of the product's packaging, 
  • Sending feedback surveys
  • Encouraging consumers to complain wherever they are not satisfied with a product or service.

Show question

Question

What are the quality measurement methods that involve mystery shoppers?

Show answer

Answer

The mystery shopper method of quality measurement involves paying a visitor to test the service and evaluate its quality. 

Show question

Question

What are the consequences that may occur due to quality problems?

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Answer

The common consequences that may occur due to quality issues are:

  • Costs of a product recall, 
  • Expenses for faulty products replacement, 
  • Faulty products will go to waste and this can increase waste management costs, 
  • Additional expenses and no profit if there is no demand for a bad quality product, 
  • Bad quality products/services can cause consumer dissatisfaction and no-repeat purchases, 
  • Extra costs may be involved if someone sues the business.

Show question

Question

What does the quality measurement method that involves mystery shoppers includes?

Show answer

Answer

This method involves a paid visitor (mystery shopper) to test the service and evaluate its quality. It is usually used by larger businesses to see if the branch's service quality meets set benchmarks.

Show question

Question

What businesses should do to maintain the quality of their products and services? 

Show answer

Answer

To maintain the quality of products and services businesses should do the following:

  • Train employees and discuss with them how to improve quality,
  • Ensure that suppliers supply materials meeting business's standards, 
  • Invest in equipment and track products quality at every stage of the production process.

Show question

Question

What is meant by Total Quality Management (TQM)?

Show answer

Answer

Total Quality Management (TQM) is a quality control or measurement method which makes sure that the maximum quality is maintained at every stage in the production process.

Show question

Question

What are the key quality improvement costs/investments? 

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Answer

The key quality improvement costs/investments are:

  • Investing in staff, 
  • Quality control 
  • Selecting the best suppliers.

Show question

Question

What are the key benefits of improved quality?

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Answer

The key benefits of improved quality are: 

  • Charging more for a product or service, 
  • Improved company image,
  • Increased consumers loyalty, 
  • Businesses can save money as they do not have to recall bad products.

Show question

Question

What is meant by the costs of products' recall?

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Answer

if the products are sold to customers that have issues in their quality they need to be returned and the business must pay compensation to customers regarding that. 

Show question

Question

What can be the consequences if consumers are dissatisfied due to products' quality?

Show answer

Answer

Products that consumers bought and have bad quality may make them dissatisfied and not want to buy not only the product from the company but also the brand.

Show question

Question

Define quality assurance.


Show answer

Answer

Quality assurance is any systematic process of ascertaining if a product/service fulfills the given requirements.

Show question

Question

How does quality assurance assist organisations?


Show answer

Answer

Quality assurance assists organisations to fulfill the demands and expectations of the clients.

Show question

Question

What is the benefit of offering high-quality products?


Show answer

Answer

An organisation that offers high quality to customers will build trust which will eventually make you competitive in the market.

Show question

Question

What does quality assurance determine?


Show answer

Answer

Quality assurance determines and maintains given specifications for developing and producing reliable products. 

Show question

Question

What is quality control aimed at?


Show answer

Answer

QA systems are aimed to boost customer confidence and an organisation’s credibility, whilst enhancing work processes and proficiency, and facilitating the organisation to better compete with its rivals.

Show question

Question

What happens in the planning stage of quality assurance?


Show answer

Answer

In the planning stage, a quality assurance technician will determine clear-cut goals to produce high-quality products and suggest suitable processes to execute those objectives.

Show question

Question

What happens in the act/adjust stage of the quality assurance process?


Show answer

Answer

In this stage, it is time to take action on what the technicians have explored and apply modifications to the project.

Show question

Question

When is quality audit applied?


Show answer

Answer

This systematic method is applied in determining how the outlined processes and standards perform in the development and design period.

Show question

Question

How do control charts help?


Show answer

Answer

It provides a foundation to predict the potential results and ascertain if a project should make basic alterations or avoid specific problems.

Show question

Question

How does benchmarking help?


Show answer

Answer

Benchmarking is a prevalent quality improvement tool that utilizes major performance metrics to find the strengths and weaknesses of the procedures.  It also evaluates prevailing processes with that of the rivals/historic data and hence assists the quality assurance experts to recommend suitable actions for improving the quality.

Show question

Question

What are cause and effect diagrams also called?


Show answer

Answer

Cause and effect diagrams are also called Fishbone or Ishikawa diagrams.

Show question

Question

What does a cause-and-effect diagram do?


Show answer

Answer

The cause-and-effect diagram method needs the members to brainstorm with the aim to outline all the possible causes of the problem.

Show question

Question

What is quality control?


Show answer

Answer

Quality control: is a process via which an organisation makes sure that the quality of the product is maintained or enhanced.

Show question

Question

Which of the following are true?


Show answer

Answer

All of the above

Show question

Question

define quality 

Show answer

Answer

Quality refers to the ability of a product or rendered service to contain all necessary features or characteristics needed to properly satisfy customer wants. 

Show question

Question

 How do you identify a quality product.


A product that satisfy customers wants

 A product at market standard 

 A product containing necessary features and characteristics 

 All of the above 

Show answer

Answer

All of the Above 

Show question

Question

 in reaching the intended quality target, businesses should plan and monitor their activities from production stages to delivery stages, true or false?

Show answer

Answer

True

Show question

Question

Provide a quality target example for airlines 


Show answer

Answer

 Airlines can also direct their targets towards getting more planes to take off on time to reduce time spent delaying passengers, making available a customer quality rating system for a flight, and reducing the amount of missing passengers bags.

Show question

Question

How does hospitality businesses measure quality through mystery customers or new customers


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Answer

Hospitality businesses such as hotels and some restaurants measure quality by bringing in an outsider to use the product or service rendered and provide a service quality rating. This is mostly done without the knowledge of staff, so an unbiased or unprovoked outsider view can be gotten by the business.

Show question

Question

Explain quality control 


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Answer

Involves regular inspection of products for faults. It checks for faults during production processes, identifies them, isolates them and solves them.

Show question

Question

Give three benefits of maintaining quality in business 


Show answer

Answer

benefits of maintaining quality in business includes

  • Maintaining consistent quality saves businesses financial loss that can be incurred due to faulty products in the market.

  • Maintaining consistent quality in business improves the business public image and reputation

  • It also helps businesses generate more revenue by increasing the price of their product or services which customers will pay for because they believe the business is reliable.

Show question

Question

Consistent quality can be obtained in business activities through:


Quality control 

Staff training 

Products regular inspection 

All of the above 

Show answer

Answer

Show question

Question

Maintaining quality in business can improve customer retention, true or false 


Show answer

Answer

True

Show question

Question

What is Quality?

Show answer

Answer

Quality is the value of a product in relation to their purpose and attributes

Show question

Question

The following are possible ways to identify quality problems; consumers, staff, managers

Show answer

Answer

true

Show question

Question

Which of the following does not highlight a quality problem?

Show answer

Answer

High product returns

Show question

Question

The ISO 9000 is an international organisation on standardisation that aids to ensure quality

Show answer

Answer

True

Show question

Question

Quality control is different from quality assurance

Show answer

Answer

True

Show question

Question

Quality control is a set of procedures used to inspect factors used in the production process

Show answer

Answer

True

Show question

Question

Quality assurance is conducted after production to ensure the product meets the standards

Show answer

Answer

True

Show question

Question

Brand reputation is a benefit of maintaining and improving quality

Show answer

Answer

True

Show question

Question

The following are all benefits of maintaining and improving quality except

Show answer

Answer

Customer loyalty

Show question

Question

The following are consequences of poor quality except

Show answer

Answer

Consumer dissatisfaction

Show question

Question

What it Total Quality Management (TQM)

Show answer

Answer

Total quality management is an approach to quality management that focuses on prevention of poor quality

Show question

Question

Cost of inspection is a cost businesses can incur when maintaining quality

Show answer

Answer

True

Show question

Test your knowledge with multiple choice flashcards

Which of the following are true?

 How do you identify a quality product.A product that satisfy customers wants A product at market standard  A product containing necessary features and characteristics  All of the above 

Consistent quality can be obtained in business activities through:Quality control Staff training Products regular inspection All of the above 

Next

Flashcards in Quality Assurance106

Start learning

What is meant by quality? 

In business, quality refers to the products or services that meet or exceed consumers expectations.

What is the first step business should perform before starting to measure quality?

Before businesses can start to measure the quality of a product or service they need to set targets/standards that will be aimed to achieve. These set standards should meet or exceed consumers expectations.

What is meant by setting quality targets?

Businesses set quality targets that they will be aiming to achieve when measuring the quality of products or services. Set targets can highly vary depending on the nature of a business. 

Can you give an example on setting quality targets? 

For example, the bank may set targets regarding the timings on how long it takes to answer consumers calls as well as support customers with an issue. 

What are the quality measurement methods that involve employees? 

The quality measurement method done by employees involves staff themselves checking the quality of products.

What are the quality measurement methods that involve customers?

The quality measurement methods that involve customers include:

  • Placing customer service telephone numbers on the back of the product's packaging, 
  • Sending feedback surveys
  • Encouraging consumers to complain wherever they are not satisfied with a product or service.

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